If you wholesale your products to retail partners and sell directly to consumers through your shopping cart, it’s smart to create a dual pricing strategy to ensure you’ll still profit, regardless of whether you’re selling your products at wholesale or retail.

That means creating a retail price for your products listed on your website for your direct customers and a separate wholesale price for wholesale buyers.

When you sell wholesale, you’re likely selling a higher quantity in each order, which allows you to sell the products at a lower price.

This Pricing module enables your store to cater for two separate target markets.